TOY OF THE YEAR!
BREAKING NEWS: Abacus Brands wins toy of the year for the Bill Nye VR Science Kit, making it the #1 STEAM educational toy in the world!Read More!
Zoe Saldana shopping spree
Zoe Saldana and husband Marco Perego treat their boys to toys during LA shopping spreeRead more!
2023 TAGIE AWARDS FINALIST
Penn & Teller Magic Lab VR for the most innovative license of the year!READ MORE!
Professor Maxwell's VR Atlas on Good Morning America!
Good Housekeeping reveals their list of Hottest Toys for the Holidays, on Good Morning America, calling our Professor Maxwell's VR Atlas kit the most robust set!Take a look!
Toy Insider Top Toy
We are proud to announce that Penn & Teller Magic Lab VR has been chosen as a Top Holiday Toy in the Toy Insider's 2023 Holiday Gift Guide!READ MORE!
NY Post Best Christmas Gifts and Toys in 2023
Penn & Teller builds self-confidence, presentation skills and problem-solving skills!READ MORE!
Toy Insider STEM 10 Winner
Exciting news! Our VR Oceans, Animals, and Dinosaurs Gift Sets have been selected by the Toy Insider for their STEM 10 list, recognizing them as among the top toys that make learning fun for kids!READ MORE!
Gifting Holiday Cheer on Cityline - VR Atlas
The hot toys kids will be asking for this holiday season!Watch Here!
Oppenheim Toy Portfolio Platinum Award
Penn & Teller VR Magic Set has been awarded the prestigious Oppenheim Toy Portfolio Platinum Award!READ MORE!
Best New Toys of 2023
Penn & Teller Magic Lab VR listed among Good Housekeepings best new toys of 2023!Read More!
Top 20 Toys And Games For Kids And Kids At Heart
Penn & Teller Magic Lab VR listed among games and toys that will get the whole family playing togetherRead More!
2023 TOY OF THE YEAR
DK Virtual Reality Dinosaurs! receives a nomination for Toy of the Year in the STEAM Toy category!READ MORE!
The Year’s Smartest STEM Toys on NBC 5 Dallas
Professor Maxwell's VR Atlas among the smartest STEM toys of the year!Watch Here!
Super STEM Toys on NBC’s Early Today
VR Dinosaurs, Oceans, & Animals Gift Sets are so much fun, kids won’t realize they’re learning!WATCH HERE!
Speech-language pathologist and toy expert Erika Cardamone highlights Penn & Teller VR Magic Lab as one of the best toys to celebrate the spooky season through play!Watch Here!
Spectrum News Top Educational and Science Toys
Spectrum News LA shows Professor Maxwell's VR Atlas, ranking it among the coolest educational and science toys!Watch Here!
FOX 11 LA Tech Toys that Teach
Gear up for back to school with VR Masterchef Junior, a standout addition to the latest tech toys - perfect for educational fun!WATCH HERE!
WGN Chicago - The Smartest Back-to-School Toys
Watch VR Animals DK Gift Set make an appearance on this segment!Watch Here!
Abacus Brands' VR MasterChef Junior and Bill Nye's VR Space Lab made it to Yahoo!'s It List
The It List is Yahoo's weekly look at the best in pop culture, including movies, music, TV, streaming, games, books, podcasts and more. Here are their picks for Nov. 1-7!Read More!
TIME for Kids The Best Toys of 2021
The editors of TIME for Kids have rounded up the best toys of the year for you, and Abacus Brands' Bill Nye's VR Space Lab made the list!Check it out!
Engadget Interview: Bill Nye is pissed!
The Science Guys talks VR, climate change and the importance of science!Read Article!
Best gifts for 8-year-olds
Who doesn’t love science experiments? This Bill Nye kit is a great gift idea for 8-year-old boys who enjoy hands-on learning. With over 30 unique experiments and even an included set of virtual reality goggles, they’ll be able to concoct everything from exploding volcanoes to oozing slime to convenient tech accessories.Read More!
2022 TOY OF THE YEAR
Bill Nye's VR Space Lab receives a nomination for Toy of the Year in the STEM category!Read More!
Professor Maxwell's VR Atlas selected as a winner in Good Housekeeping's 2021 Best Toy Awards
Playing is hard work! For our annual Toy Awards, kid testers spent hours putting nearly 300 toys through their paces. The winners pleased kids, parents and GHI's LittleLab scientists alike. After hours of play, these emerged as our 2021 Good Housekeeping Institute Toy Award winners.Read More!
Best New Toys of 2022
Checkout Good Housekeeping's hottest toys of 2022 from an expert panel!Read More!
The Only Toy Gift Guide for a 9-Year-Old You’ll Ever Need
“Every magician I’ve known over the years — and it’s actually been quite a few — has begun their career because somebody gave them a magic set,” says Chris Byrne, a.k.a. “the Toy Guy.” He recommends this virtual reality magic set because it teaches magic in a totally immersive way and helps kids master the performative part of magic tricks, something he says is very empowering for them, especially at this age.Read More!
13 Fabulous Gifts for Budding Bakers & Chefs
It's time to take cooking to the next level. This virtual reality set comes with everything you need to whip up recipes galore: 21 pieces, 30 recipes a 90-page book and more!Check it out!
Game and Toy Awards 2021: Toys for Kids
Professor Maxwell's VR Atlas selected as a Best in Toys for Kids winner in the Popular Mechanics Game and Toy Awards!Check it out!
GOOD HOUSEKEEPING - Best STEM Toy WINNER
According to Experts at the Good Housekeeping Institute "It's the perfect mix of high-tech and hands-on."Check it out!
Bill Nye's VR Science Kit
ABACUS BRANDS TO RELEASE BILL NYE’S VR SCIENCE KIT THIS FALLRead Article!
USA TODAY: Gifts Kids Want!
From the hottest new toys out this year to old favorites from years past, we tested everything to ensure that every item on our list is something kids will actually want. These are the best gifts for kids of 2020.Read Article!
Insider: 11 Gifts for Kids Who Love to Bake
Unlock your child's creativity in the kitchen by providing them with age-appropriate materials and recipes made for beginning bakers.Check it out!
Bill Nye on Fox32 Chicago
Marianne Szymanski, founder of Toy Tips Inc., dishes out some fun alternatives for those looking to stay in this Halloween.Watch Here!
NY Mag: The Best Gifts for 12-Year-Olds
The Strategist: Gifts they actually want, according to Experts!Read Article!
YPulse: Balancing Real-Life and VR
Millennial parents are wary of screen time overload and desperate for educational toys, and this VR brand is trying to cater to their wishes…Read More!
MSN New York
“It’s ‘edutainment,’ they call it. We’re mixing tangible play with immersive technology to kind of create that second layer of learning,”Read More!