Mega Menu Container

Press

Professor Maxwell's VR Atlas on Good Morning America!
Professor Maxwell's VR Atlas on Good Morning America!

Good Housekeeping reveals their list of Hottest Toys for the Holidays, on Good Morning America, calling our Professor Maxwell's VR Atlas kit the most robust set!

Take a look!
Zoe Saldana shopping spree
Zoe Saldana shopping spree

Zoe Saldana and husband Marco Perego treat their boys to toys during LA shopping spree

Read more
TIME for Kids The Best Toys of 2021
TIME for Kids The Best Toys of 2021

The editors of TIME for Kids have rounded up the best toys of the year for you, and Abacus Brands' Bill Nye's VR Space Lab made the list!

Check it out!
Abacus Brands' VR MasterChef Junior and Bill Nye's VR Space Lab made it to Yahoo!'s It List
Abacus Brands' VR MasterChef Junior and Bill Nye's VR Space Lab made it to Yahoo!'s It List

The It List is Yahoo's weekly look at the best in pop culture, including movies, music, TV, streaming, games, books, podcasts and more. Here are their picks for Nov. 1-7!

Read more
Engadget Interview: Bill Nye is pissed!
Engadget Interview: Bill Nye is pissed!

The Science Guys talks VR, climate change and the importance of science!

Read Article
Best gifts for 8-year-olds
Best gifts for 8-year-olds

Who doesn’t love science experiments? This Bill Nye kit is a great gift idea for 8-year-old boys who enjoy hands-on learning. With over 30 unique experiments and even an included set of virtual reality goggles, they’ll be able to concoct everything from exploding volcanoes to oozing slime to convenient tech accessories.

Read more
2022 TOY OF THE YEAR
2022 TOY OF THE YEAR

Bill Nye's VR Space Lab receives a nomination for Toy of the Year in the STEM category!

Read More
Professor Maxwell's VR Atlas selected as a winner in Good Housekeeping's 2021 Best Toy Awards
Professor Maxwell's VR Atlas selected as a winner in Good Housekeeping's 2021 Best Toy Awards

Playing is hard work! For our annual Toy Awards, kid testers spent hours putting nearly 300 toys through their paces. The winners pleased kids, parents and GHI's LittleLab scientists alike. After hours of play, these emerged as our 2021 Good Housekeeping Institute Toy Award winners.

Read more
Best New Toys of 2022
Best New Toys of 2022

Checkout Good Housekeeping's hottest toys of 2022 from an expert panel!

Read More
The Only Toy Gift Guide for a 9-Year-Old You’ll Ever Need
The Only Toy Gift Guide for a 9-Year-Old You’ll Ever Need

“Every magician I’ve known over the years — and it’s actually been quite a few — has begun their career because somebody gave them a magic set,” says Chris Byrne, a.k.a. “the Toy Guy.” He recommends this virtual reality magic set because it teaches magic in a totally immersive way and helps kids master the performative part of magic tricks, something he says is very empowering for them, especially at this age.

Read more
13 Fabulous Gifts for Budding Bakers & Chefs
13 Fabulous Gifts for Budding Bakers & Chefs

It's time to take cooking to the next level. This virtual reality set comes with everything you need to whip up recipes galore: 21 pieces, 30 recipes a 90-page book and more!

Check it out!
Best STEM Gift for Kids
Best STEM Gift for Kids

The Bill Nye VR Science Kit, the Best Stem Gift For Kids!

Take a look!
Game and Toy Awards 2021: Toys for Kids
Game and Toy Awards 2021: Toys for Kids

Professor Maxwell's VR Atlas selected as a Best in Toys for Kids winner in the Popular Mechanics Game and Toy Awards!

Check it out
TOTY FINALIST
TOTY FINALIST

It’s time to vote for the best toys of the year!

Check it out
GOOD HOUSEKEEPING - Best STEM Toy WINNER
GOOD HOUSEKEEPING - Best STEM Toy WINNER

According to Experts at the Good Housekeeping Institute "It's the perfect mix of high-tech and hands-on."

Check it out
Bill Nye's VR Science Kit
Bill Nye's VR Science Kit

ABACUS BRANDS TO RELEASE BILL NYE’S VR SCIENCE KIT THIS FALL

Read Article
CBS New York 2020
CBS New York 2020

Featuring the hottest of NY Toy Fair 2020

See video
USA TODAY: Gifts Kids Want!
USA TODAY: Gifts Kids Want!

From the hottest new toys out this year to old favorites from years past, we tested everything to ensure that every item on our list is something kids will actually want. These are the best gifts for kids of 2020.

Read Article
WGN Chicago
WGN Chicago

The Toy Guy Chris Bryne shares his top educational toy picks!

Watch
Insider: 11 Gifts for Kids Who Love to Bake
Insider: 11 Gifts for Kids Who Love to Bake

Unlock your child's creativity in the kitchen by providing them with age-appropriate materials and recipes made for beginning bakers.

Check it out
Bill Nye on Fox32 Chicago
Bill Nye on Fox32 Chicago

Marianne Szymanski, founder of Toy Tips Inc., dishes out some fun alternatives for those looking to stay in this Halloween.

Watch Here
NY Mag: The Best Gifts for 12-Year-Olds
NY Mag: The Best Gifts for 12-Year-Olds

The Strategist: Gifts they actually want, according to Experts!

Read Article
YPulse: Balancing Real-Life and VR
YPulse: Balancing Real-Life and VR

Millennial parents are wary of screen time overload and desperate for educational toys, and this VR brand is trying to cater to their wishes…

Read More
The Jam TV Show
The Jam TV Show

Steve Greenberg shows off 4D Chef on The Jam!

Watch
Parade.com 100 Best Christmas Gifts
Parade.com 100 Best Christmas Gifts

You’re never too young to cook and well, if you make it into a game, it’s even more fun!

Start Shopping
Tom’s Guide
Tom’s Guide

Best of New York Toy Fair!

Check it out
TFNY Launch
TFNY Launch

The Seattle-based tech toy company will focus on STEM products for kids

Read More
MSN New York
MSN New York

“It’s ‘edutainment,’ they call it. We’re mixing tangible play with immersive technology to kind of create that second layer of learning,”

Read More
Toys Your Kids Will Be Begging for in 2020
Toys Your Kids Will Be Begging for in 2020

She Knows Top Toys!

Read more
Top 12 Tech Toys
Top 12 Tech Toys

Cutting edge tech finding its way into this year’s not-necessarily-for-kids play things.

Check it out
NBC Washington
NBC Washington

STEM toys of the year!

Watch here
litl geeks
litl geeks

litladventures Toy Fair 2020: Abacus

Check it out
Gear Diary - Winner!
Gear Diary - Winner!

Best of Toy Fair 2020

Read more
Tools for parents
Tools for parents

INDIANAPOLIS– Going back to school this year is anything but normal for children.

Check it out
Shopping Cart

Your cart is currently empty.