Press

Press
TOY OF THE YEAR!

TOY OF THE YEAR!

BREAKING NEWS: Abacus Brands wins toy of the year for the Bill Nye VR Science Kit, making it the #1 STEAM educational toy in the world!

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Zoe Saldana shopping spree

Zoe Saldana shopping spree

Zoe Saldana and husband Marco Perego treat their boys to toys during LA shopping spree

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2023 TAGIE AWARDS FINALIST

2023 TAGIE AWARDS FINALIST

Penn & Teller Magic Lab VR for the most innovative license of the year!

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Professor Maxwell's VR Atlas on Good Morning America!

Professor Maxwell's VR Atlas on Good Morning America!

Good Housekeeping reveals their list of Hottest Toys for the Holidays, on Good Morning America, calling our Professor Maxwell's VR Atlas kit the most robust set!

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Toy Insider Top Toy

Toy Insider Top Toy

We are proud to announce that Penn & Teller Magic Lab VR has been chosen as a Top Holiday Toy in the Toy Insider's 2023 Holiday Gift Guide!

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NY Post Best Christmas Gifts and Toys in 2023

NY Post Best Christmas Gifts and Toys in 2023

Penn & Teller builds self-confidence, presentation skills and problem-solving skills!

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Toy Insider STEM 10 Winner

Toy Insider STEM 10 Winner

Exciting news! Our VR Oceans, Animals, and Dinosaurs Gift Sets have been selected by the Toy Insider for their STEM 10 list, recognizing them as among the top toys that make learning fun for kids!

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Gifting Holiday Cheer on Cityline - VR Atlas

Gifting Holiday Cheer on Cityline - VR Atlas

The hot toys kids will be asking for this holiday season!

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Oppenheim Toy Portfolio Platinum Award

Oppenheim Toy Portfolio Platinum Award

Penn & Teller VR Magic Set has been awarded the prestigious Oppenheim Toy Portfolio Platinum Award!

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Best New Toys of 2023

Best New Toys of 2023

Penn & Teller Magic Lab VR listed among Good Housekeepings best new toys of 2023!

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Top 20 Toys And Games For Kids And Kids At Heart

Top 20 Toys And Games For Kids And Kids At Heart

Penn & Teller Magic Lab VR listed among games and toys that will get the whole family playing together

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2023 TOY OF THE YEAR

2023 TOY OF THE YEAR

DK Virtual Reality Dinosaurs! receives a nomination for Toy of the Year in the STEAM Toy category!

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The Year’s Smartest STEM Toys on NBC 5 Dallas

The Year’s Smartest STEM Toys on NBC 5 Dallas

Professor Maxwell's VR Atlas among the smartest STEM toys of the year!

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Super STEM Toys on NBC’s Early Today

Super STEM Toys on NBC’s Early Today

VR Dinosaurs, Oceans, & Animals Gift Sets are so much fun, kids won’t realize they’re learning!

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Spooktacular Toys

Spooktacular Toys

Speech-language pathologist and toy expert Erika Cardamone highlights Penn & Teller VR Magic Lab as one of the best toys to celebrate the spooky season through play!

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Spectrum News Top Educational and Science Toys

Spectrum News Top Educational and Science Toys

Spectrum News LA shows Professor Maxwell's VR Atlas, ranking it among the coolest educational and science toys!

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FOX 11 LA Tech Toys that Teach

FOX 11 LA Tech Toys that Teach

Gear up for back to school with VR Masterchef Junior, a standout addition to the latest tech toys - perfect for educational fun!

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STEAM Toys That Make Learning Fun on LA’s KCAL News

STEAM Toys That Make Learning Fun on LA’s KCAL News

STEAM toys that teach through play!

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WGN Chicago - The Smartest Back-to-School Toys

WGN Chicago - The Smartest Back-to-School Toys

Watch VR Animals DK Gift Set make an appearance on this segment!

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Abacus Brands' VR MasterChef Junior and Bill Nye's VR Space Lab made it to Yahoo!'s It List

Abacus Brands' VR MasterChef Junior and Bill Nye's VR Space Lab made it to Yahoo!'s It List

The It List is Yahoo's weekly look at the best in pop culture, including movies, music, TV, streaming, games, books, podcasts and more. Here are their picks for Nov. 1-7!

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TIME for Kids The Best Toys of 2021

TIME for Kids The Best Toys of 2021

The editors of TIME for Kids have rounded up the best toys of the year for you, and Abacus Brands' Bill Nye's VR Space Lab made the list!

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Engadget Interview: Bill Nye is pissed!

Engadget Interview: Bill Nye is pissed!

The Science Guys talks VR, climate change and the importance of science!

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Best gifts for 8-year-olds

Best gifts for 8-year-olds

Who doesn’t love science experiments? This Bill Nye kit is a great gift idea for 8-year-old boys who enjoy hands-on learning. With over 30 unique experiments and even an included set of virtual reality goggles, they’ll be able to concoct everything from exploding volcanoes to oozing slime to convenient tech accessories.

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2022 TOY OF THE YEAR

2022 TOY OF THE YEAR

Bill Nye's VR Space Lab receives a nomination for Toy of the Year in the STEM category!

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Professor Maxwell's VR Atlas selected as a winner in Good Housekeeping's 2021 Best Toy Awards

Professor Maxwell's VR Atlas selected as a winner in Good Housekeeping's 2021 Best Toy Awards

Playing is hard work! For our annual Toy Awards, kid testers spent hours putting nearly 300 toys through their paces. The winners pleased kids, parents and GHI's LittleLab scientists alike. After hours of play, these emerged as our 2021 Good Housekeeping Institute Toy Award winners.

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Best New Toys of 2022

Best New Toys of 2022

Checkout Good Housekeeping's hottest toys of 2022 from an expert panel!

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The Only Toy Gift Guide for a 9-Year-Old You’ll Ever Need

The Only Toy Gift Guide for a 9-Year-Old You’ll Ever Need

“Every magician I’ve known over the years — and it’s actually been quite a few — has begun their career because somebody gave them a magic set,” says Chris Byrne, a.k.a. “the Toy Guy.” He recommends this virtual reality magic set because it teaches magic in a totally immersive way and helps kids master the performative part of magic tricks, something he says is very empowering for them, especially at this age.

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13 Fabulous Gifts for Budding Bakers & Chefs

13 Fabulous Gifts for Budding Bakers & Chefs

It's time to take cooking to the next level. This virtual reality set comes with everything you need to whip up recipes galore: 21 pieces, 30 recipes a 90-page book and more!

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Best STEM Gift for Kids

Best STEM Gift for Kids

The Bill Nye VR Science Kit, the Best Stem Gift For Kids!

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Game and Toy Awards 2021: Toys for Kids

Game and Toy Awards 2021: Toys for Kids

Professor Maxwell's VR Atlas selected as a Best in Toys for Kids winner in the Popular Mechanics Game and Toy Awards!

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TOTY FINALIST

TOTY FINALIST

It’s time to vote for the best toys of the year!

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GOOD HOUSEKEEPING - Best STEM Toy WINNER

GOOD HOUSEKEEPING - Best STEM Toy WINNER

According to Experts at the Good Housekeeping Institute "It's the perfect mix of high-tech and hands-on."

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Bill Nye's VR Science Kit

Bill Nye's VR Science Kit

ABACUS BRANDS TO RELEASE BILL NYE’S VR SCIENCE KIT THIS FALL

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CBS New York 2020

CBS New York 2020

Featuring the hottest of NY Toy Fair 2020

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USA TODAY: Gifts Kids Want!

USA TODAY: Gifts Kids Want!

From the hottest new toys out this year to old favorites from years past, we tested everything to ensure that every item on our list is something kids will actually want. These are the best gifts for kids of 2020.

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WGN Chicago

WGN Chicago

The Toy Guy Chris Bryne shares his top educational toy picks!

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Insider: 11 Gifts for Kids Who Love to Bake

Insider: 11 Gifts for Kids Who Love to Bake

Unlock your child's creativity in the kitchen by providing them with age-appropriate materials and recipes made for beginning bakers.

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Bill Nye on Fox32 Chicago

Bill Nye on Fox32 Chicago

Marianne Szymanski, founder of Toy Tips Inc., dishes out some fun alternatives for those looking to stay in this Halloween.

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NY Mag: The Best Gifts for 12-Year-Olds

NY Mag: The Best Gifts for 12-Year-Olds

The Strategist: Gifts they actually want, according to Experts!

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YPulse: Balancing Real-Life and VR

YPulse: Balancing Real-Life and VR

Millennial parents are wary of screen time overload and desperate for educational toys, and this VR brand is trying to cater to their wishes…

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Tom’s Guide

Tom’s Guide

Best of New York Toy Fair!

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TFNY Launch

TFNY Launch

The Seattle-based tech toy company will focus on STEM products for kids

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MSN New York

MSN New York

“It’s ‘edutainment,’ they call it. We’re mixing tangible play with immersive technology to kind of create that second layer of learning,”

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NBC Washington

NBC Washington

STEM toys of the year!

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Gear Diary - Winner!

Gear Diary - Winner!

Best of Toy Fair 2020

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